Balancers added to raw or cooked meat for dogs

Balancers added to raw or cooked meat for cats

Add water and bake as biscuits or granola

Health boosters fed as powder or a jelly







Nutrition for dogs made simple

Health benefits of raw for dogs & cats

Why we're anti-kibble

Supporting research and R&D


Did you know dogs are living longer than ever? In fact,

a dog’s lifespan has increased by about 10% between 2002 and 2012. Many age-related issues dogs experience are associated with oxidative stress.

Oxidative stress occurs when there is an imbalance between antioxidants and oxidants in the body. In this article we explain how nutraceuticals for dogs containing antioxidants, minerals, and vitamins with immunomodulatory properties have been shown in many studies to benefit age-related health issues in senior dogs, particularly canine cognitive dysfunction, heart disease, and some forms of cancer.

Behavioural problems in dogs are often a result of stress during early development. Puppies are also most vulnerable to stress during the socialisation period of development. Research has shown that the  environment provided by many private and commercial dog breeders can be stressful and overlaps with the most sensitive periods of behavioural development. Main stressors include confined living, inadequate socialisation, and early weaning. And the adverse effects of stress include a short attention span, anxiety, fear, and aggression. Here are some things you can do, to manage these early-life stresses.
  • 10 min read
Pasta is primarily starch, which the body breaks down into simple sugars. However, unlike humans, dogs don’t require dietary carbohydrates as an energy source. Feeding your dog pasta can lead to hyperglycemia and affect their overall health. In this article we explain why dogs can eat pasta, but they probably shouldn't.
  • 5 min read
In a nutshell: Rock melon is packed with antioxidants such as carotene, beta-carotene, vitamins A and C. The nutrients in rock melon have immune-boosting properties. Rock melon can be given as an occasional healthy treat for dogs. So yes, dogs can eat rock melon, but only in moderation.
  • 6 min read
It's often said that if you're feeding raw then you should be feeding offal too. The fact is, dogs need specific nutrients...not ingredients. And they don't need to include offal.
  • 0 min read
Why carbs in commercial dog and cat food aren't really there for your pet's good health, and aren't typically needed in a fresh food diet.
  • 0 min read

You've been turned off kibble, and you're wary about the pitfalls of homemade dog food that's not complete and balanced. There are pre-made fresh food options of course, but is there a homemade human-grade alternative? Something that makes a raw (or lightly cooked) diet for dogs  simple and foolproof? The answer is yes, and we explain the approach.

  • 3 min read

Despite how we feel about them, dogs aren’t little humans. Here’s a simple guide to the basics of dog nutrition.

  • 6 min read

Big pet food companies claim the high ground in  animal nutrition – but is kibble really all it’s cracked up to be? We break down the manufacturing process to find that maybe kibble is just today's 'dog cake'.

  • 6 min read
If we want to understand how to feed our dogs better, we need to understand some of the problems with dry dog food and the pitfalls of homemade dog food. But first, just how did we get here??? It all began in 1860. In this post we explain how mainstream modern dog food has been shaped by our relationships with our dogs, our own food tastes and the influence of big money aka big pet.
  • 4 min read

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