Nutrition for dogs made simple

Health benefits of raw for dogs & cats

Why we're anti-kibble

Supporting research and R&D


Stinky breath is not just yuck! It can also be a sign of oral bacteria, or even gum disease. Stinky breath or halitosis is also a common problem. In fact, 4 in 5 dogs over the age of 3, has some sort of dental disease. We explain how The Smooch, our anti-bacterial and immune-boosting health jelly helps reduce stinky breath, and support your dog’s oral health.
  • 3 min read

Anxiety manifests in a variety of behaviours - some of which may be a surprise. We explain a range of the behaviours here and also outline the link with stress and the health impact.

Dogs are commonly treated with either training interventions or medicines, but research shows that an anti-inflammatory and antioxidant supplement was found to reduce both clinical and behavioural symptoms after 10 days.

  • 4 min read

As dogs age, their brains age too, especially in learning and memory. Their decline mimics human cognitive decline and age-related deteriorations are unlikely to improve without treatment. In fact, over 11 years old, 1 in 3 dogs will show signs of ‘ageing brain’ and over 15 years, that number will be 2 in 3. 

Here we outline research that shows how a specific antioxidant-rich supplement was effective in delaying the decline and the addition of gingko was also effective.

  • 3 min read
It's often said that if you're feeding raw then you should be feeding offal too. The fact is, dogs need specific nutrients...not ingredients. And they don't need to include offal.
  • 0 min read

If you’re feeding your cat raw, one of the common things you’re probably told is that cats are obligate carnivores, and so they should only eat meat.

Well, it’s true. Cats are obligate carnivores. But it’s not true that they should only eat meat.

  • 0 min read
Why carbs in commercial dog and cat food aren't really there for your pet's good health, and aren't typically needed in a fresh food diet.
  • 0 min read

You've been turned off kibble, and you're wary about the pitfalls of homemade dog food that's not complete and balanced. There are pre-made fresh food options of course, but is there a homemade human-grade alternative? Something that makes a raw (or lightly cooked) diet for dogs  simple and foolproof? The answer is yes, and we explain the approach.

  • 3 min read

Despite how we feel about them, dogs aren’t little humans. Here’s a simple guide to the basics of dog nutrition.

  • 6 min read

Big pet food companies claim the high ground in  animal nutrition – but is kibble really all it’s cracked up to be? We break down the manufacturing process to find that maybe kibble is just today's 'dog cake'.

  • 6 min read
If we want to understand how to feed our dogs better, we need to understand some of the problems with dry dog food and the pitfalls of homemade dog food. But first, just how did we get here??? It all began in 1860. In this post we explain how mainstream modern dog food has been shaped by our relationships with our dogs, our own food tastes and the influence of big money aka big pet.
  • 4 min read

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